Shana F. Dry, Director of Public Information
Hubbard Hall 235 
(803) 313-7008  •  fax (803) 313-7106

Official Logos and the
University of South Carolina
Visual Identity

In August 2011, the graphics of the university academic logo were refined to make them more web-friendly and graphically compatible with companion naming for colleges, schools and campuses. As the primary moniker of the university, the refreshed logo has been developed to consistently represent USC in all communications on multiple platforms, such as print, Internet, video and mobile applications. A panel of more than 50 communications professionals from across the university system guided and tested the updated logo, which was then approved by the President.  See Further information on the Academic Logo here.

General Rules of Usage

The approved university logo should be used conspicuously on all university communications, preferably on the front cover of the printed materials, on all pages of Web sites and opening and closing frames of all video and broadcast spots.

The university logo is a registered trademark and cannot be altered in any way. The logo must always be reproduced using an official electronic file. It should not be redrawn or reset in different fonts. The proportions and spacing of the logo must remain constant and file images should not be stretched or distorted.

Size and Placement

Size minimums are specified to ensure legibility in various media. The size specifications shown below are appropriate for print. Larger minimum sizes may be necessary for other media such as video and film, or products that require specialized manufacturing, such as embroidered apparel. There may be situations where the logo will need to appear smaller than the minimum shown here (e.g., lapel pins, pens and pencils, CD spine labels). Contact Shana Dry for guidance.

A specified clear space ensures the integrity and impact of the University of South Carolina logo. There may be cases where it is difficult to allow the full recommended clear space (e.g., a very small display ad), and your best judgment should prevail.